There aren’t many people who can walk into a meeting (or sign on to a Zoom call as it so happens these days) and instantly improve everyone’s mood quite like Amy Wilde. Her positivity, along with her profound appreciation for kindness, sincerity, and helping others, are just a sprinkling of the many talents she brings to her role as Sr. Account Based Marketing Manager.
We recently chatted with Amy to talk about her role at Velo3D, her experience working in the GIS industry, and what makes Velo3D’s company culture so special.
Hi Amy, tell us about your professional background
I went to school for GIS, geographic information systems, which is a way to spatially analyze data and patterns. I got my first job out of college working for the Forest Service doing GIS. Then I transferred to a startup company digitizing parcels and land use for counties and cities.
How did you make the leap from GIS to marketing?
I went on to work for a company where I did GIS for businesses, including Whirlpool, Best Buy, Canon, HP, and Verizon. I did a lot of firmographic spatial analysis that helped inform those business’ market segments, and essentially, I used data and patterns to help make more efficient decisions. From there, I became very interested in how the same thought process would apply to other areas of business.
That’s how I got into marketing. By stretching that idea to think about how we have relationships with people, and how we can build a better message for the right people in the right target audience, using all kinds of data. You could say my work in GIS transitioned very nicely. Today I have over 23 years of experience in B2B.
That’s really fascinating! So, how long have you been at Velo3D?
It will be a year on February 16!
What brought you to the company?
When I learned about Velo3D, I started looking into the technology, and that inner nerd in me just lit up! I reached out to my brother who is a respected professor at the University of Texas at Austin’s aerospace engineering department to get his advice. His response was, “this is very cool stuff they are working on; you need to learn more about [Velo3D]”.
I was also at the point in my career where I wanted to make a change, take a risk, and I’m glad I did because it’s been a year full of pushing the boundaries of what I knew I could do, not only for my own career, but for Velo3D.
Tell us about your role at Velo3D and what Account Based Marketing involves.
I target specific companies who I believe would benefit from Velo3D technology. This includes aerospace, aviation, and the energy sectors. I work in tandem with the sales team to determine who these organizations are and who the best individuals are to educate, and then I develop a highly personalized marketing approach to engage and inform them.
I like to think about marketing as multiple layers in building a great relationship toward a positive outcome. We want to understand your needs and problems, so we can step in and help you.
It’s something Benny [Velo3D CEO] talks about a lot. He’s always driving us to focus on how we help existing and prospective customers.
It sounds like you get to have a lot of meaningful interactions with folks. Are there any that stick out for you in particular?
We did an event in Hartford and I had the chance to meet a prospect I had been talking to for months about Velo3D. He walked into the room, and I instantly felt like we were old friends. After the event he joined a group of us for dinner at a local BBQ restaurant. We talked sports, family, and the challenges of life. That is the true reward of marketing. Meeting and interacting with people who start as strangers and end up becoming very meaningful in your life.
Speaking of what means a lot to you, what motivates you?
Possibilities! And the chance to improve day over day. And I would say, staying true to who I am by making every interaction genuine and positive. You never know when you may be the difference maker in someone’s day.
What in your opinion differentiates Velo3D from other additive manufacturing solutions?
We are miles ahead of other manufacturing solutions, and we have a team of engineers, applications folks, and thought leaders who never stop thinking about how we refine and enhance our solution. A Contract Manufacturer that we talked to recently said you guys are the very best in terms of your customer support and how you show up and how the brand shows up. I love that, and I love being part of a team that is determined to put the customer first all the time, no matter what.
What has been your favorite project that you’ve worked on so far?
My favorite project has been the roadshows. The idea was to go out and meet with engineers, and other innovators about the benefits of our technology. We’re trying to educate folks on our technology and how it can help them design without compromise! We started off in Denver, and it was so exciting to get a room full of like-minded engineers and others together who are really invested in innovation and changing the world with additive.
We brought three of our best speakers from the company, and the buzz was tangible. It was so exciting to see all the positive reactions and the engagement from the audience.
We’ve now completed six roadshows, and every roadshow, we get the same reaction, that same electricity. People are so impressed with the technology. The roadshows give them an opportunity to learn about us, ask questions, all live and in-person. Seeing is believing! As we move into 2022, we’ll continue with a world tour of several cities, again, looking to increase awareness and gain advocacy for the design engineers, manufacturing engineers, leaders of engineering, supply chain advisors, and innovators thinking past traditional manufacturing methods.
What would you say to somebody who is on the fence about attending a roadshow?
I would say come join us! It’s a complimentary day of education, along with Q&A with some of the top intellects in the additive manufacturing industry from Velo3D. Networking with other engineers is an added benefit of these roadshow events.
What are some things most people don’t know about you?
So many things! I will road trip across the country to go on a good hike. My kids and I went to Yosemite a few years ago and I fell in love. I let out an audible gasp when we came through the tunnel. In the Summer, you can find me doing alpine hikes most weekend. I’m also an author (Amy Jo Wilde). Sometimes I forget that I wrote a book, and then somebody will drop me a note, and it reminds me why I wrote it in the first place. I wanted to make a difference in the world, even if it meant being quite vulnerable.
What do you like to do for fun?
I love to take my Jeep off-roading. I live in Utah, so there a lot of good trails for that. That is the number one thing I like to do to blow off steam, get in my Jeep, feel the sunshine, and blast loud rock music.
In your opinion, what makes Velo3D’s company culture special?
The great diversity in the company. If you are sitting in a meeting, virtual or in-person, you will hear different accents, representing our thought leaders in locations across the world. We’re a global business that is inclusive in all regards. I have felt that 100%. In my first interview with CMO Renette Youssef, she emphasized how important it was to her, and Velo3D, to build a team that was diverse.
But what I would like to see more of is women in STEM in general. When we do the roadshows, for example, we will have two to three women in an audience of 40. I would like to do my part to close that gap. I’m already telling my 11-year-old that she has to grow up and be an engineer! But it’s not working out so great for me…she wants to be a YouTube star.