Magic on the Mic: Laser Focused Podcast Earns Prestigious MarCom Award

by | November 7, 2023 | Blog

At Velo3D, we get to work with some of the most innovative people and companies in the world. Our customers and partners are changing the world around us by building aircraft that can travel faster than the speed of sound, rocket engines to reach Mars, and AI technology that can optimize designs in every way possible. Many of the innovators we work with go unnoticed and, when we set out to create our Laser Focused podcast, the goal was to recognize these unsung heroes and engineers and inspire others.

I never imagined we would win an award for our podcast—that was never a goal. However, I’m pleased to share that Laser Focused has been awarded a MarCom Award by the Association of Marketing and Communications Professionals (AMCP). The organization fosters and recognizes creative professionals for outstanding achievement in the work they do. This year, more than 6,500 entries were submitted from marketing and communications professionals in 43 countries and Laser Focused was selected as a winner. Thank you to AMCP for this recognition!

Click to access all episodes from Seasin 1 & 2 via Apple, Spotify and Google Podcasts

If you’re unfamiliar with Laser Focused, I encourage you to check it out. It focuses on innovation and how leaders are using technology to change the world around us. Over the two seasons of the podcast, I’ve interviewed entrepreneurs, investors, engineers, and scientists about a variety of topics like electric vehicles, metallurgy, hypersonics, and (of course) additive manufacturing.

However, in our discussions about innovation, the conversation often touches on the humanity behind the innovation. Some of the most inspiring topics covered across the 20+ episodes we’ve released have not been engineering-centric at all; they were conversations about women in engineering, mental health, rising above all odds to see dreams come true, and how to think about problem solving in new ways.

In other words, I got to hear and learn about the challenges that these extraordinary people encounter in their ordinary lives. I like to think that there is something in every episode that all of us can apply to our lives, no matter what career field we work in. I am grateful for every conversation I’ve had, as each one has personally inspired me in different ways. 

Thank you to all those who have supported the podcast, including those who have joined me on episodes, subscribed as listeners, or worked behind the scenes. There are still new episodes being released in Season 2 and I look forward to hearing your feedback and suggestions.

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About the Author

Renette Youssef

Chief Marketing Officer

Renette Youssef is the Chief Marketing Officer at Velo3D and joined in October 2020. She is responsible for all aspects of Velo3D's marketing efforts including strategy, customer communication, demand generation, product marketing and corporate communication. Renette has managed marketing organizations in Australia, Europe, and Silicon Valley.